Detailed List of Our Capabilities
Research & Reporting
- Corporate and product positioning
- Product/Services cost sensitivity analysis – to identify what is working and how to improve efficiency
- Lead generation statistics and analysis
- Assessment, identification, and selection of initial target market segments and verticals
- Media and analyst inquiries/coverage reports
- Partner development statistics
- Marketing development statistics
- Assessment of partner prospect list and refinement as necessary
- Reports on operational, marketing, lead generation, and channel development processes
- Assessment of top differentiations between competing products including analysis of their capabilities and assessment of marketing material
Lead Generation
- Develop prospect list for selected market or assess effectiveness of current prospect list and refine/retarget as necessary
- Build and execute a lead generation program
- Prepare lead generation execution (targeting, messaging, training)
- Updating website for lead generation capabilities
- Develop cost effective marketing events (webinars, white papers, press releases, media placements) and distribute to media, analysts, and partners
- Build corporate and product awareness within the media, partner, analyst, and local corporate community
- Telesales
- Write and distribute press releases on products and services
Channel Building
- Develop prospective partner list servicing selected market
- Build, execute, and manage a channel partner program
- Recruit, support, and maintain channel partners
- Prepare channel sales development execution (targeting, messaging, training)
- Develop or assess and update “partner sales kits” as necessary
- Provide lead sharing with partners, presales and post-sales support
- Develop or assess effectiveness of partner recruitment messaging and update as necessary
- Develop/refine customer and channel partner training materials
Execute Sales
- Initiate and execute sales to select “reference” accounts
- Telesales
- Developing and implementing customer product support (pre-sales, post sales)
- Product and sales training
- Develop sales scripts for new products for employees and partners
- Lead tracking
Product Launching
- Ensuring a well executed product release with the correct timing is critical for overall new product success in the technology sector.
- Rapid time-to-market
- Develop/refine corporate and product positioning
- Update marketing literature and website content
- Develop “sales kits” for new products
- Distribute product press releases and follow up with media and analysts to generate coverage and encourage partners to address inquiries
Other Business Development
- Established competition and channel partnerships
- Collect list of “reference-able” customers for case studies, applications articles, and R&D
- Prepare operational execution (support, processes, infrastructure)
- Prepare marketing execution (positioning, messaging, collateral)
- Make relationships with industry analysts
- Expand sales regionally from singe content to world wide content